It was nearly dawn when Mr. Spear’s truck and cherry picker arrived at the Emeryville Marina laden with brilliantly colored banners to celebrate all the ways to play in Emeryville in honor of the 34th America’s Cup Challenge.
Team Emeryville, a committee comprised of residents, business people and City staff, met monthly for over two years to create a strong presence for Emeryville during the America’s Cup Summer of Racing.
A two-page ad supported by the marinas, local businesses and the City showcased Emeryville for twelve months to the sailing community in Latitude 38, the most popular sailing magazine in northern California and read worldwide online. A website, emeryvilleonthebay.com created a tourism bureau for Emeryville.
And today, the banners began to paint the town! Stay tuned as Emeryville dresses up with 180 vibrant SAIL! BIKE! DOCK! WALK! and SURF! banners.
Photos by Nick Sebastian, copyright protected by Worldwide Communications
Banner Design donated by Malaga Corp. and Working Images.
Banner fabrication and installation funded by City of Emeryville